A recent article on LinkedIn by Tom Goodwin, titled Why your company doesn’t need a digital strategy, makes a lot of sense. Yet, I also think it’s an oversimplification of the technology forces impacting all businesses today.
The premise of the article is that you need a strategy, but there’s no reason to call it a “digital” strategy. It’s just business. You need to plan for competing in the changing marketplace, which has always been a requirement.Read More
Kevin Gainey has completed certification as a Digital Business Consultant with WP Elevation.
WP Elevation is a global business mastermind group for WordPress consultants that helps its members better serve their clients through communication, development workflow and project management best practices. WP Elevation gives its members access to ongoing education and a community of peers for support and continued professional development.Read More
The inbox is king when it comes to retail marketing. It doesn’t get all the buzz that other channels attract, but it’s by far the most effective way of driving retail ROI. It’s also the customer’s preferred way of hearing about what you have to offer: 72% of consumers preferred email as the way to communicate with companies they buy from (MarketingSherpa 2015).
People may say they want to hear about your offers and brand on a certain social media platform, but their actions indicate the inbox is still king. VentureBeat reported in 2015 that users were achieving a 222% ROI on their email marketing dollars and the Direct Marketing Association reported in 2013 that 66% of buyers have purchased online due to an email marketing campaign.
The challenge then, is making sure your email campaigns make it into your customer’s inbox. With old email addresses still in your list, spam and trash collectors, and automated filters, not all your emails are likely to make it to the coveted inbox. There are some simple things you can do to make sure your email campaigns get in front of your list, though.Read More